'The Dawn of Consumer-Driven CSR in China'
 | AccountAbility's latest Fortune China cover story hit the newsstands in March. This is the fourth year of our partnership with Fortune China in designing the cutting-edge CSR survey of managers and thought-leaders in China. This year AccountAbility has focused on how consumers are driving the sustainability agenda in China. 83% of respondents in the 2010 survey cited consumers as an important driver of CSR - the most highly rated driver for the third year running. |
With Chinese consumer spending on the rise and more and more consumers in China and around the world demanding socially and environmentally friendly products and services, 2010 is poised to be a year where companies meet consumers’ green product demands, and make money doing so.
Read this year's article - 'The Dawn of Consumer-Driven CSR in China' in English. You may also read it in simplified chinese on the Fortune China website here.
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